Recently at Steeped and Infused we hosted Crave Toronto’s Monthly Chat. Sheena Repath, founder of Ideal Samples Inc spoke to an amazing group of women about the importance of knowing your niche. Below is a snap shot of Sheena’s expert advice.
Knowing your ideal client and understanding your niche market is the basic foundation upon which every successful business is built. Trying to be all things to all people will leave you being nothing to anyone. Having a clear picture of your ideal client is more than knowing who they are and where to sell to them.
Wouldn’t you like to know…
Who is going to buy from you that you want to do business with?
Who is going to give you the greatest return on your marketing investment?
Which customers will be the easiest to find, easiest to sell to, and require the least amount of customer service?
Who will stay with you the longest and spend the most with you over that period of time?
When you can answer these questions, business gets a lot easier and a lot more profitable. In order to know exactly who your ideal client is, you must know specific demographic and psychographic information. This information is essential for properly developing and positioning your product or service to ensure your business meets your ideal client’s wants and needs.
Save yourself time & money and clearly identify who your ideal client is. It will allow you to effectively develop your products and services for them and successfully sell to them on a regular basis.
Sheena Repath is working on a dream a really big dream and she’s passionate about it. She helps people bring their dreams, ideas and products to life.
She has 10 years of professional experience as designer, entrepreneur, advisor in the fashion/apparel industry. Her expertise ranges from concept creation, design, product development, manufacturing, wholesale, retail and online distribution.
She started Ideal Samples Inc in 2008 to fill a growing need in the marketplace for individuals and businesses that have ideas or concepts that need samples or products produced or help bringing them to market.
With the guidance of seasoned mentors, her own experience and the preverbal school of hard knocks. Sheena’s identified the critical steps necessary to successfully bring an idea or product to life and then to market.
Sheena and her team of experts have worked on hundreds of ideas and products for such leading brands as Indian Motorcycle, American Brands, Asics, MainStreet, The Answer, V and Kids Clothes That Fit just to name a few.
To learn more about Sheena and Ideal Samples visit them at www.IdealSamples.com